Barak Jacuzzi Photographed by Eliab Notnice Welcome to this lecture. I left campus before my graduation, and got into the immersive University of Life. And recently I discovered and signed up to the University of Cosmic Intelligence ran and operated by Divine Insight. You can call me insane because I am crazy about Reality Creation and my position in it. That’s why the idea of Promoting brands appeals to me. Creating brands is the equivalent of manipulating dark matter energy to create a desired reality in the material world. If you are a deep thinker, go figure. I fuck with Branding heavy. Ask God about it. But it hasn’t always been that way if am keeping it real. My background and  catalogue in new media turned me into an Attention Artist. I can draw Attention to anything. This is whats Branding is really about when I think about it. Brands are made to draw Attention without which Brands are what, fucked?  You got it.  You can @ me on Twitter if I start telling l...

  THE BUSINESS OF BRANDING It seems to me that most people are wrong about branding. Yourself included, and I won't hold that against you. It's not just about the logo, or the colorways. That's what most people think branding is about. But that's a very limited view of what branding actually is. Written 31/1/22 I've been telling myself that branding is  about seeing the best in people. And finding a way to draw the best out of them. I see branding as the Science of discovering the good that lies latent deep within us. It's a science because it involves the study of what people are naturally good at. It discovers the expert, the entrepreneur, the founder, the executive, the designer, fill in the blank. Discovering the good in a person is just the first step in the process of creating a brand out of them. The next step, is you have to help the person in question find a voice to express their thoughts, ideas and vision. The voice of a brand is equal to a conveyer b...