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Showing posts with the label Music By The Address

Why Gen Z and Gen Y Can't Get Over The Death Of MacMiller

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 Why Mac Miller's Death Felt So Personal As a listener, you can hear Mac Miller transform from a fun, young, fresh high school rapper from Pittsburgh, to the emotional, raw, heartfelt, and deep artist through his music over the past decade. We have seen on his last few albums on the emotional mutuality that he can display pulling jazz tones and psychedelic music to perfectly wrap up his heartfelt lyrics. As opposed to his early work which was more fun lyrics with heavy upbeat party songs, it truly shows the evolution of Mac as an artist. The ability to do this helps its listeners relate to Mac as he grows up. In many ways, if you had been listening when he first came out, you almost grew up with him. Mac is one of the few rappers or even artists that have such nostalgic music, it can take you to an exact point in time. His early music takes you back to key points in time that are the early 2010s. "Donald Trump," "Best Day Ever," "Smile Back," and ...

Nairobi To South Memphis: Hiphop Labels To Watch

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As of August 2021, Hiphop is 48 years old. Which rap-backed labels have all the buzz in 2 021? Plenty. This short list is only 9 labels long. From Nairobi to South Memphis through to ATL and Chicago. 1. Blu Ink Corp IMAGE BY WACHIRA MWANGI The base of operations for Khaligraph Jones as he continues to pursue his larger than life goal of heading hiphop in Kenya and the continent. 2. Paper Route Empire Rumors that Young Dolph rejected a 20 million dollar record deal from a major label are true. PRE is, was and continues to be independent. Cash Money spelt backwards is Paper Route Empire. 3. Quarry Boyz Entertainment The Kenyan equivalents of Michael Jordan and Denis Rodman- Timmy and Twenny are on a war path to expand their own record empire 11 months after leaving Vicelife Entertainment.  4. Afrocentric In Hiphop, money is the means to the top. Ask Katapilla. His label- Afrocentric just completed their 40 days and 4...

Here Is Why Universal Music Is Orchestrating The Kanye West Vs Drake Beef

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Enter the Record Industrial Complex. Where much like the military industrial complex, rap beefs are orchestrated by record labels for profit.  Anyone observing must have asked themselves: Whos winning between Yeezus and the 6 God? Who is really cashing in on it? While both men, Drake and Kanye West are pulling off the most advanced marketing and promotion gimmicks to push album sales, their major label- Universal Music Group ,  is the real puppet master pulling the strings to maximize revenue generated by Certified Lover Boy and Donda.  It may not be obvious to most fans. But UMG is orchestrating the apparent big  beef between Ye and Drizzy. How? The go to market strategy employed by UMG is capitalizing on the classic principle of war: Divide and Conquer. It's all so simple once you look at it this way.  In order to make the demographics care about both albums, UMG needed to create a situation where fans had to choose between one of the two. A situation to polar...

Steph Kapela's Timely Check In With The Address

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  " Artists for pay are usually just about the fame glitz and glamour. They’re not so focused on changing reality as much as they’re focused on getting the most attention."   - Steph Kapela Steph Kapela by KG Brian I would say that the midmorning of September 1 was going well. Except it wasnt. It was filled with what mystics might call flow. So it wasn't just going well,it was a present out of the Now. And the present came with an opportunity to converse with Steph Kapela. We had the chat remotely via messages. I had the urge to connect with Steph, following our pedigree of mutually fulfilling interactions in the past, dating back to 2019. He is in the middle of a new single roll out. All the more reason behind this catch up. So our exchange went a little like this. The Address :I wanted to start this conversation by finding out how excited you are to share your new music with the world.? Steph Kapela : Ummm.. yes I’m excited to share some new music, I know a lot of fan...

Retired Rapper Bamboo Still Thinks HipHop Is A Satanic Movement Led By Jay Z

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Why, in 2021,does Bamboo still think HipHop is a Satanic movement led by Jay Z and Kanye West? Even with all the obvious spiritually uplifting music Jay Z, Kanye West and other rappers have made over the years, Bamboo is still convinced that the Devil is at the heart of the secular music industry. Bamboo got saved and turned away from HipHop years back. Since then, he's been on a perpetual offensive rap and everyone who involved with it. What evidence does he have for his bold claims against secular music and the creatvity it oozes? The hand signs, the symbols and the lyrics which he thinks are essentially Satanic. This September saw Bamboo launch another attack on Kanye West citing the just concluded DONDA album roll out that was attended by alleged 'satanists' including Marylin Manson.  "Over the past two days I’ve been exposing Jay-Z and his Freemasonic/Witchcraft satanist) affiliations. I need to do this because I pioneered a big part of the HipHop move...