The beginning  of the last quarter of the year is here. In basketball terms, last quarters are everything. Equally important are the moments leading up to the fourth quarter. As I write this, I am compelled to acknowledge that The Address is now four years old. August 29, marked the fourth anniversary of @theaddress_ke . I know this because it said so when I clicked on about this account on our Instagram page. August 29, 2017 is the day we took the first step towards making sense of the world around us. As a writer, in four years I have thrown a lot of stuff at the wall to see what sticks and what doesn’t. And I have arrived at the conclusion that you, the reader, have a natural selection mechanism that enables you to pick and choose the content you want to consume. You also seem to gravitate towards general human interest topics. From the arts to contemporary culture, internet culture, to proprietary  information that helps you stay in the modern conversation. For the largest...