Is New Media Encouraging Readers To Do Recreational Drugs?

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Why TF Is The Address Providing Positive Coverage For Drugs?




Past couple of weeks have been filled with scrutiny over the manner in which The Address provides the so called 'drug coverage' for its Gen Z and Gen Y readers. The publication, which is positioned as 'publisher of Kenya's most progressive content' has been running headlines about drugs in Nairobi since late June. 


One of the most liked posts on The Address' Instagram feed bears the lead ' Nairobi Running Low on Good Weed'. It got over 1,000 likes. To put that into perspective, potentially,  about 1,000 active marijuana smokers found the story, read it and shared it on their Instagram Stories. That was not the only time The Address ran a story about drugs. Prior to that, the platform published a story about how Kenyans think psychoactive substances are hard drugs. It read "Kenyans think psychedelics are hard drugs; they are wrong.' Are you starting to see a pattern here?


Following clap back from observers, Benson Kirobi, the senior editor of The Address has since taken a look in the mirror to reflect on the quality of news and reporting happening at his content outlet. Contributors and people on the inside are well aware of the amount of stories about marijuana and psychedelics being pursued by The Addy. A source that requested to be Anonymous has come out to say that senior editorial directives often advise reporters to get all the stories about drugs that they can lay their hands on. 


Back in August, one opinion writer associated with The Address made an article titled ' The Dating Cheat Sheet: How to date drug dealers'.  It was an instant hit among readers. But while the reception was positive, the repercussions might be dire. Advice on how to date drug dealers is the last thing you expect to come across on a news outlet that claims to be a roadmap to enlightening information. 


Word from the inner circle reveals that The Address' writers are, in every sense of the word, pushed to take a liberal stand on issues. The instructions come trickle down from the chief editors. This sheds much light on the clear lack of concern about the effects of running 'drug-friendly' stories. Liberals are essentially fence sitters. When someone who does not take a stand on issues gets in a position to dictate what the news is, you can expect a lot of things to go wrong. That is what The Address is demonstrating.


A deep space silence is what we have observed at The Address in the last two weeks. No new stories have been published on the platform since September 16, 2021. What's going to happen next?


Contentainment and all that other stuff

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