Letter to Anne Mwaura RE:Becoming everything you want in this lifetime
Anne Mwaura,
No idea what you've been praying for, but with your recent rebrand in March, its not hard to tell that Anne Mwaura has been going through a period of self-determined transformation. That’s good. Its good when you know and come to terms with your unique self expression and decide to be full-blown engaged with your missionary work in life.
That’s what it is, isn't it? Don’t you want to fully embody your life-sized goals and be the face of everything you stand for? If you are anything like a modern human being, you are all about doing what rewards you in speakable and unspeakable ways. You are compelled to trade your talents because, why not? We all know that God would be mad at us if we did not trade our talents, use our voices and share our perspectives.
Pretty sure that, you, Anne Mwaura do not intend to piss the Almighty God off. Also pretty sure that AM recognizes her own talents and knows what to make of them. Mark you, anyone with a talent is a money-making entity. That is why you have embarked on the profound journey of rebranding yourself to establish who you are in this lifetime and to continue providing value.
Talent is money. But working your talents isn't all about the money. Its also concerned with having a voice that speaks for something, having cultural and industrial influence and a formidable image to go along with it. These are the cornerstones that brand builders use when creating a bullet proof brand. From the outside looking in, its not hard to tell that Anne Mwaura has made peace with the idea of self transcendence. Said another way, it appears that AM is keen on embodying her highest aspirations as a multi-talented professional.
Becoming what you want in this lifetime is a ballsy thing to do. Its equal to knowing what you are capable of and then doing what you know you are capable of. Always harder to do than say. That’s why not everyone does it. But you, AM, what if you are among the 5 percenters who actually become WTF they want in life?
Anne Mwaura's rebranding is a huge statement. It’s a statement with self-realization written all over it. Question is: Whats the best route to go in the pursuit of your new brand mission? How do you get to brand heaven? If be great is a place and you want to go there, you might wanna take progressive steps in the right directions.
Think: What is Anne Mwaura's Narrative?
Speaking Brand to Brand, we are going to have to be honest. Brands are nothing without Narratives. What makes a brand is the narrative it perpetuates. If someone wanted to know you as a person, you would kick things off by giving them your summarized life story to catch them up with who you are. And its just the same for brands.
The Anne Mwaura Brand deserves to have a compelling narrative. Think about your own unique self expression. That’s what provides your brand narrative. Your Unique Self Expression, (U.S.E), carries within it what you consider to be your personal outlook, perspectives and opinions. These are the contents that go into a brand narrative.
With Anne Mwaura, what needs to happen is this. The brand needs a befitting platform where Anne Mwaura can demonstrate their USE. The world already knows AM as a radio presenter, media personality and all that other stuff. But if your last press release is anything to go by, the Anne Mwaura of today is more concerned with being known as a Branding professional.
"In a nutshell, Mwaura will provide expert opinions, analysis, and recommendations to organizations or individuals, based on their own expertise. They're essentially fixers, serving as objective troubleshooters, and providing strategies to prevent problems and improve brand performance."-
Question is, how do you begin to position yourself as the brand-improvement professional you want to be? This isn't complicated. It is however, sophisticated.
The path you embarked on with your rebrand leads to a situation where you are a problem solver for brands. That’s good. Nonetheless, it might be of immense value for you to view your brand as a Thought Leader, Industrial and Cultural Influencer and Lifestyle Innovator. Your job isnt just about solving problems anymore Anne. Its also about sparking and shaping conversations around the branding industry, contemporary culture and lifestyle innovation.
Instead of waiting for brands to hit you up with job offers and contracts to do this, that and the third for them; you might think about how to establish yourself as a Thought Leader, Cultural Influencer and Lifestyle Innovator. Stated another way, build your brand and they will come.
The Thought Leadership aspect of your brand comes from your background in broadcast media
Now, you have quite the experience with radio and tv in general. As a Thought Leader, you have the power to be The One who demystifies the inner workings of the media industry. The next step in your growth involves transitioning from being a media host, to being a media industry commentator. That’s how you end up wielding the power of your unique self expression. As a thought leader, you will lead in shedding light on how the media industry operates. That way, you can start attracting the attention of the brands that need your help as the experienced and seasoned Media Industry veteran that you are. You are never too young to be an OG. Begin now by becoming the Voice of Broadcast media.
As a Cultural Influencer,
Anne Mwaura's brand has the achievable potential of molding and embodying contemporary culture. You are living in this age, with this generation and in this world. Like it or not, we are not so disconnected from our culture. What this generation needs is people who can be living examples of contemporary culture. Someone who is well connected to their people, society, environment and what have you. Like it or not, Anne Mwaura's brand can be a reflection of contemporary life. As a journalist, AM is presumably excellent with people. Coming from Nairobi, AM knows and understands the way of Life in Kenya. She is a product of the modern cultural environment. That sets the basis for your role as a Cultural Influencer. Your brand will secure more longevity by speaking the language of the people and talking about their way of life.
Lifestyle Innovation presents a massive opportunity to innovate on how people live life today
Lifestyle innovation concerns introducing better ways to live and think about life. Its about the food, the fashion, the houses, socializing, well-being, careers and all that other stuff. This is what you have been doing all your life! Its nothing new. Perhaps you can call Lifestyle Innovation a new phenomenon because you will be among the first Thought Leaders and Cultural influencers to speak about Lifestyle innovation as discipline. There is endless potential for Anne Mwaura to be known as a Lifestyle Innovator who helps people adopt better lifestyles.
There you have it. The Anne Mwaura brand has a lot to offer the world. Your Unique Self Expression is your greatest resource. The way you are going to use your voice and the platforms available to you will influence where your brand goes from here. The brand narratives most suitable for Anne Mwaura today are based on Thought Leadership, Cultural Influence and Lifestyle Innovation. If this was the Avengers and you were Thanos, these narratives would be your Infinity stones.
So, what are your options, Anne?
This letter has Brand and Narratives written all over it but we are not finished because we haven't talked about the third aspect of becoming what you want in this lifetime.
Life is the biggest platform ever created. Among the branding professionals of today, there is a Holy Trinity comprised of Brands, Narratives and Platforms. These are the pillars upon which Influential brands are realized.
In a fantasy world, Anne Mwaura's brand is presumably going to be positioned as a Thought Leader, Cultural Influencer and Lifestyle Innovator.
The last thing required before Anne Mwaura's brand begins to thrive is…suspenseful music.. A Platform. You must have seen that coming. Your brand needs to be on the most appropriate platforms available today. Think of platforms as the pedestals on which artists put their art. Your Unique Self Expression is your Art. So the question is, where will Anne Mwaura go to demonstrate her 'Creative' expertise, knowledge, opinions all that other stuff? Where will Anne Mwaura go to express herself as a professional?
Your narrative belongs in your hands. You want to be in control of your narrative. This will only happen successfully if you have your own media. In other words and to keep it simple, Anne Mwaura should have her own media platform. One which she can go to speak about Lifestyle innovation, Culture and commentate on industrial matters. This sounds like a big deal, because it is. If Anne Mwaura doesn’t have her own media, her brand won't live to its full potential.
That is because brands are perpetuated when their own narratives arrive on the appropriate platforms. The Anne Mwaura brand narratives will thrive only if she begins to be more vocal about Lifestyle innovation, Contemporary culture and all that other stuff. She has to do this on just the right platforms. In big picture thinking, this means that ideally, Anne Mwaura begins to do more interviews where she drives her brand narratives. Talking about industry analysis, deep dive conversations about culture and lifestyle innovation, and all that other stuff.
The grip you have on your narrative is much stronger when you create your own media. This is where we introduce Contentainment. Going forward, Anne Mwaura's brand will actively make and publish Contentainment. Lets pretend you are a Thought Leader, a Lifestyle Innovator and the face of Contemporary Culture, how the hell do you get to speak about these things so that you can be seen, be heard and be felt? Sounds like a platform is required, doesn’t it?
"...she will rise above the brim of her own potential. Her cup will overflow with her Unique Self Expression."
Contentainment is the solution to people looking for platforms to propel their brand narratives. Contentainment will enable Anne Mwaura to publish the type of articles that portray her as who she claims to be. AM will also be able to orchestrate and produce her own interviews so she can be in control of her own narrative. In short, Contentainment will unlock Anne Mwaura's U.S.E, and put her in a position to practically be the face of Contemporary Culture, Lifestyle Innovation and all that other stuff.
When Anne Mwaura takes up Contentainment as the Platform to propagate her Brand Narrative, she will rise above the brim of her own potential. Her cup will overflow with her Unique Self Expression. Her voice, her being, her beliefs and expertise will come to the forefront so she can actually be seen and be heard as one of the biggest voices of this generation.
Welcome to the Contentainment Universe,
Sincerely,
The Address
